Today, five Lego fans experience a dream come true: Lego will turn their design into an official limited edition Lego set And pay them 5 percent of the proceeds when the sets go on pre-order in February 2024 (up to 20,000 each).
Here are the sets that the internet (and Lego’s jury) chose to produce:
Image: BrickLink Designer program
Image: BrickLink Designer program
Image: BrickLink Designer program
Image: BrickLink Designer program
Image: BrickLink Designer program
Image: BrickLink Designer program
This is remarkable because it is the first time in memory that everyone in the world can compete to design an official Lego set.
Yes, there have been opportunities for your idea rather for The Lego Group – such as the Lego Ideas program. But Lego Ideas just uses your idea as inspiration. The company has also produced a number of them turned down Lego Ideas is pushing ahead with its BrickLink Designer program, but those crowdfunding efforts have been limited to existing designers with pretty daunting pedigrees.
If you miss that deadline, there’s another opportunity in September 2023 and another in January 2024.
The sets don’t come in normal Lego boxes, and they don’t necessarily have paper instructions, but they are made, packaged and shipped by The Lego Group itself. This is what the one I bought looks like:
I wish I had an idea for a set!