Entrepreneur Vera Kutsenko’s The early stage vision for her startup was more literal in 2021, when she co-founded a company based on her passion for houseplants. The startup, Neverland, was founded to help people optimize their gardens and other associated horticultural activities based on their geographic location, and meet businesses in their figurative backyard.
Neverland was closed months later due to the unit’s declining economy. “It’s a shame because I love plants and I think more people should have access to them, but maybe it’s just not the right time,” Kutsenko said. Her next startup was quite the lynchpin: a SaaS startup.
“We are building Databricks 2.0 for marketing data, we are verticalizing in the marketing space and making codeless AI accessible to help marketing teams make decisions about better budget allocation and resource allocation,” said Kutsenko. The new startup, Atrix.ai, is ramping up.
Kutsenko’s shift from selling to consumers to selling to B2B enterprises is a common pivot these days, as more and more founders adjust their pitches and business strategies to be more downturn-friendly. Now that it’s been over a year since the correction of the current period of technology first began, founders are becoming more innovative in the way they adjust their pitch.